What it sells
Turning everyday words and actions into usable training data.
Business model breakdown
Buyer: who owns the budget?
UnverifiedData/ML procurement lead at an AI lab.
Trigger: what makes them buy now?
Need for production-ready multimodal and speech training data, or custom datasets scoped from scratch.
Workflow: what inputs become what output?
Contributors record conversations, videos and photos in the app for tasks; Luel packages them into datasets listed in a marketplace (30 datasets) that buyers or their agents license or request custom builds.
Economics: what it saves and how it charges
Marketplace and custom data sales with payouts to contributors, e.g. $12/hr American English conversations and $30 per CAD capture clip.
Distribution: how it reaches customers
Marketplace with agent-native licensing, enterprise scoped-to-order datasets and a Request a Dataset form; contributor app acquisition.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2026 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.