What it sells
Scale new user acquisition with YouTube Creators
Business model breakdown
Buyer: who owns the budget?
UnverifiedBrand marketing/growth team that owns the influencer budget.
Trigger: what makes them buy now?
Need to scale influencer volume without growing internal headcount (Skillshare scaled to ~800 videos/month).
Workflow: what inputs become what output?
Brands: Makrwatch sources and outreaches to creators, negotiates rates, reviews content, processes payments and sends campaign reports; brand keeps budget approval and final sign-off. Creators: Makrwatch pitches the channel, negotiates contracts, manages briefs, revisions, invoicing and payment tracking.
Economics: what it saves and how it charges
Managed agency/representation model: operational service plus tech, with creator payments flowing through Makrwatch; claims $27M+ distributed to creators, 34,000+ sponsorships. Fee split not published.
Distribution: how it reaches customers
Demo/conversation-led for brands ("Talk to our team"); creators apply for representation via an application form.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2015 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.