卖什么
Scale new user acquisition with YouTube Creators
商业模式拆解
买家：谁掌握预算？
未核实Brand marketing/growth team that owns the influencer budget.
触发点：什么让他们现在购买？
Need to scale influencer volume without growing internal headcount (Skillshare scaled to ~800 videos/month).
工作流：什么输入变成什么输出？
Brands: Makrwatch sources and outreaches to creators, negotiates rates, reviews content, processes payments and sends campaign reports; brand keeps budget approval and final sign-off. Creators: Makrwatch pitches the channel, negotiates contracts, manages briefs, revisions, invoicing and payment tracking.
经济账：省了什么，怎么收费？
Managed agency/representation model: operational service plus tech, with creator payments flowing through Makrwatch; claims $27M+ distributed to creators, 34,000+ sponsorships. Fee split not published.
渠道：怎么接触到客户？
Demo/conversation-led for brands ("Talk to our team"); creators apply for representation via an application form.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2015 冬季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.