What it sells
Making motherhood safe, not scary
Business model breakdown
Buyer: who owns the budget?
UnverifiedMedicaid health plans (payers) contracting for care management; also provider partnerships.
Trigger: what makes them buy now?
Plans want to reach the high-risk members driving outsized maternity cost ("20% driving 80% of costs") and cut preterm births, C-sections and NICU admissions.
Workflow: what inputs become what output?
Certified-doula Care Managers coordinate appointments with doctors and specialists, connect members to insurance-covered resources (meals, housing, rides, baby supplies), and track glucose with remote monitoring from first trimester to 12 months postpartum.
Economics: what it saves and how it charges
Members pay nothing; revenue from payers/health plans (in network with national plans). Claimed outcomes: preterm births 9.7% vs 11.5%, C-sections 19.4% vs 31.5-32.5%, NICU admissions 9.7% vs 12%.
Distribution: how it reaches customers
Health-plan contracting plus member enrollment, provider referrals, community events (baby showers) and a doula network.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2022 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.