What it sells
Helping Indians make better financial decisions.
Business model breakdown
Buyer: who owns the budget?
UnverifiedThe individual borrower.
Trigger: what makes them buy now?
Stress from many EMIs and high-rate loans (personal, card, app loans) across multiple due dates.
Workflow: what inputs become what output?
Enter loan amount and EMI, marketfeed finds a cheaper loan from RBI-regulated partner banks/NBFCs, uses it to close old loans, leaving one lower EMI.
Economics: what it saves and how it charges
UnverifiedNot a lender; likely earns referral/commission from partner lenders. Illustrates EMI cut from 30,000 to 13,400 per month (55%).
Distribution: how it reaches customers
Mobile app download, web EMI calculators and content to acquire users; 2.4M+ community.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.