What it sells
An online provider for greater mental health
Business model breakdown
Buyer: who owns the budget?
Employers and health plans (payers); individuals via insurance or self-pay.
Trigger: what makes them buy now?
Rising employee mental health needs and cost; employers want measurable ROI.
Workflow: what inputs become what output?
12-week program: licensed therapist video sessions, secure chat, on-demand content, and HRV biofeedback device; tiers of coaching (2 months) and therapy (3 months).
Economics: what it saves and how it charges
Performance-based: 100% of employer fees at risk; claims $4,150 productivity savings per employee and $3,020 medical savings per participant, 70% completion. Members also billed to insurance or self-pay.
Distribution: how it reaches customers
B2B2C via employers and health plans (request a demo), in-network with insurers, direct consumer self-pay and iOS app.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2018 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.