What it sells
23andMe for environmental exposures
Business model breakdown
Buyer: who owns the budget?
Individual women and couples trying to conceive, paying out of pocket in the US.
Trigger: what makes them buy now?
Unexplained difficulty conceiving; worry about hormone-disrupting chemicals in everyday products.
Workflow: what inputs become what output?
Order kit online, collect at-home urine sample, mail to lab, receive exposure report (13 toxins incl. phthalates, parabens, bisphenols, oxybenzone), then follow CleanPath exposure-reduction program.
Economics: what it saves and how it charges
DTC kit sales at $399-$999 per purchase; research partnerships with universities and NIH-funded groups.
Distribution: how it reaches customers
Direct-to-consumer web shop and blog/quiz funnel; sold in US except NY, RI, MD, NJ (practitioner orders there).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2019 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.