卖什么
23andMe for environmental exposures
商业模式拆解
买家：谁掌握预算？
Individual women and couples trying to conceive, paying out of pocket in the US.
触发点：什么让他们现在购买？
Unexplained difficulty conceiving; worry about hormone-disrupting chemicals in everyday products.
工作流：什么输入变成什么输出？
Order kit online, collect at-home urine sample, mail to lab, receive exposure report (13 toxins incl. phthalates, parabens, bisphenols, oxybenzone), then follow CleanPath exposure-reduction program.
经济账：省了什么，怎么收费？
DTC kit sales at $399-$999 per purchase; research partnerships with universities and NIH-funded groups.
渠道：怎么接触到客户？
Direct-to-consumer web shop and blog/quiz funnel; sold in US except NY, RI, MD, NJ (practitioner orders there).
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2019 夏季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.