What it sells
Telehealth dietitians covered by insurance
Business model breakdown
Buyer: who owns the budget?
Patients (via insurance), plus employers and health plans.
Trigger: what makes them buy now?
Chronic metabolic conditions or GLP-1 use; 94% of patients pay $0 out of pocket.
Workflow: what inputs become what output?
Check coverage, book virtual dietitian visits, track in app with labs, with MD/NP prescribing and therapists.
Economics: what it saves and how it charges
Bills insurers for dietitian visits; health-plan pitch of 3.1x projected ROI and $2,000+ per member per year savings.
Distribution: how it reaches customers
Insurance coverage funnel, provider referrals, employer and health plan partnerships.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.