What it sells
The 401(k) that helps you grow
Business model breakdown
Buyer: who owns the budget?
Business owner / CEO or president of a small company choosing a 401(k) plan (testimonials from CEO of BackerKit and a company president).
Trigger: what makes them buy now?
Attract and retain talent; replace hassle and cost of existing providers (testimonial compares setup favorably to Vanguard); over half of employees at 401(k)-offering firms unsatisfied per About page.
Workflow: what inputs become what output?
1) design plan and investment menu, 2) connect to payroll, 3) enroll employees and provide education, 4) invest assets held at a qualified custodian, 5) prepare notices and filings sendable in one click; includes 3(16) admin (eligibility tracking, compliance, Form 5500) and 3(38) investment fiduciary.
Economics: what it saves and how it charges
UnverifiedFee-based plan services (recordkeeping by Octave Retirement Services, advisory by Quillu, Inc. RIA); About page quotes a view against asset-based fee structures. Exact fees not shown.
Distribution: how it reaches customers
Inquiry-led: "Request Information" form with a dedicated concierge account manager; payroll integrations.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2012 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.