What it sells
College entrance test preparation App for students in Indonesia
Business model breakdown
Buyer: who owns the budget?
Students and their parents (B2C); partner schools and institutions via Kerja Sama program
Trigger: what makes them buy now?
Preparing for UTBK/SNBT university entrance exams and school tests (PTS, PAS)
Workflow: what inputs become what output?
Watch animated concept videos, practice via Bank Soal and Pegasus personalized question recommendations, take Try Outs, join Live Class with Rockstar Teachers, ask MIPI.ai
Economics: what it saves and how it charges
Paid study packages and live-class subscriptions plus free tryouts as acquisition; partner institution program
Distribution: how it reaches customers
Mobile app (iOS/Android) with free signup, free large tryout events, institution partnerships via WhatsApp
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2020 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.