What it sells
Modern Investment Product for 100m underserved Europeans
Business model breakdown
Buyer: who owns the budget?
Individual Danish retail investors (also business and children accounts).
Trigger: what makes them buy now?
UnverifiedHigh brokerage and FX fees at Nordnet/Saxo and tax reporting hassle; wanting to invest small fractional amounts.
Workflow: what inputs become what output?
Sign up in 3 minutes with MitID, fund via bank transfer, buy fractional stocks/ETFs/crypto, use DKK/USD/EUR accounts, auto-invest, automatic tax reporting to SKAT.
Economics: what it saves and how it charges
Zero brokerage on stocks/ETFs; earns from 0.15% FX conversion, 1% crypto fee, 0.1% on extended-hours trading, manual requests; planned 0.25% shorting and 49 kr/month Advanced mode. Claims 15,000+ users.
Distribution: how it reaches customers
Self-serve iOS/Android app and web; free portfolio transfer-in; press and consumer-test awards (Tænk best-in-test).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2022 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.