What it sells
Healthy packaged fresh food
Business model breakdown
Buyer: who owns the budget?
UnverifiedGrocery/retail category buyers and food-service or campus dining managers.
Trigger: what makes them buy now?
Wanting a fresh grab-and-go salads/sandwiches/wraps set that lifts customer happiness and sales.
Workflow: what inputs become what output?
Made in Los Angeles, self-distributed fresh packaged salads, sandwiches, wraps, drinks and snacks stocked into retailer grab-and-go sets; customers start wholesale via the site.
Economics: what it saves and how it charges
Wholesale food sales; started at WeWork offices in 2017, now hundreds of California customers including about 100 Whole Foods stores; opening own retail store in Glendale.
Distribution: how it reaches customers
Wholesale direct with self-distribution; wholesale signup flow; own retail store coming.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2019 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.