What it sells
Elevating mental health to be a part of your daily coffee ritual.
Business model breakdown
Buyer: who owns the budget?
UnverifiedConsumers (online DTC) who want jitter-free energy coffee; wholesale accounts also offered.
Trigger: what makes them buy now?
Caffeine side effects: jitters, crashes and poor sleep.
Workflow: what inputs become what output?
Customer buys Px (paraxanthine) coffee in whole bean, ground, instant, pods or ready-to-drink and brews as usual; subscriptions available.
Economics: what it saves and how it charges
DTC consumable product sales with subscriptions, referral credits and wholesale; free shipping over $50.
Distribution: how it reaches customers
Shopify e-commerce site, subscriptions, referrals, wholesale page.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2020 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.