卖什么
Elevating mental health to be a part of your daily coffee ritual.
商业模式拆解
买家：谁掌握预算？
未核实Consumers (online DTC) who want jitter-free energy coffee; wholesale accounts also offered.
触发点：什么让他们现在购买？
Caffeine side effects: jitters, crashes and poor sleep.
工作流：什么输入变成什么输出？
Customer buys Px (paraxanthine) coffee in whole bean, ground, instant, pods or ready-to-drink and brews as usual; subscriptions available.
经济账：省了什么，怎么收费？
DTC consumable product sales with subscriptions, referral credits and wholesale; free shipping over $50.
渠道：怎么接触到客户？
Shopify e-commerce site, subscriptions, referrals, wholesale page.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2020 夏季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.