What it sells
The fastest way to launch product catalogs.
Business model breakdown
Buyer: who owns the budget?
UnverifiedCatalog, ecommerce or operations leaders at distributors and manufacturers (e.g. President at Anamet Canada, VP Operations at Sunco).
Trigger: what makes them buy now?
Onboarding new suppliers takes weeks to months of manual mapping, and bare-bones supplier data (PDFs, Excel, EDI) lacks the specs needed to sell, leaving catalog projects stuck in backlog.
Workflow: what inputs become what output?
Upload a bare supplier reference list and price; Rastro finds each product, reads the datasheet, maps attributes to the ETIM standard, writes localized titles and descriptions, then exports a channel-ready catalog to Akeneo, BMEcat or distributors like Rexel.
Economics: what it saves and how it charges
Subscription: manufacturers pay a flat fee from $1,000/month with unlimited enrichments; distributors pay a $1,000/month platform fee plus per-SKU web enrichment that falls with volume. Site claims manual catalog tasks and time to market reduced.
Distribution: how it reaches customers
Demo-led: Book demo CTA, one-month working trial with a dedicated implementation team; integrations with PIMs such as Akeneo.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2024 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.