What it sells
App to help people quit or cut back on alcohol use
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers paying via app subscription; secondary B2B channel where businesses/therapists/partners are offered access.
Trigger: what makes them buy now?
UnverifiedPerson worried about their drinking (quiz "Am I drinking too much") wanting to cut back or quit.
Workflow: what inputs become what output?
Daily neuroscience-based program: daily tasks and courses, drink tracker, community support, to cut back or quit alcohol, delivered via iOS/Android app.
Economics: what it saves and how it charges
Claims millions helped and 91% of users report substantial decrease in alcohol use within 3 months; revenue model (app subscription) not stated on pages read.
Distribution: how it reaches customers
Consumer app via Apple App Store and Google Play, content/SEO blog and quiz, free-trial entry ("Try for Free"), plus partnership, therapist and business programs; also a new non-alcoholic drink (Liquid Luck).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.