What it sells
All-in-One Sales and Marketing CRM for B2B teams
Business model breakdown
Buyer: who owns the budget?
Founders and sales leaders at B2B startups and SMBs (customers incl. Craze, BBROS, Bullseye, TeamSparta, Crescent Seoul).
Trigger: what makes them buy now?
UnverifiedCustomer data scattered across tools; founder-led sales needing pipeline tracking and email integration.
Workflow: what inputs become what output?
Inbox, organisations, people and deal pipelines in one CRM with Gmail/Outlook, LinkedIn and Zapier integrations, enrichments, reporting dashboards; separate Relate Marketing email tool.
Economics: what it saves and how it charges
Seat-based SaaS with freemium funnel; Business $60/user/month; customers cite 300% pipeline growth (TeamSparta).
Distribution: how it reaches customers
Self-serve signup ("Get started free"), case studies, blog, Korea-based sister site relate.kr; demos for teams.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2022 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.