What it sells
Sales software for roofers. Aerial measurements + proposals in seconds
Business model breakdown
Buyer: who owns the budget?
UnverifiedRoofing company owner or sales lead (e.g. founder of a 7-figure roofing business).
Trigger: what makes them buy now?
Paying too much and waiting too long for roof measurement reports and quoting by hand; case study cites a roofer cutting report costs by over 80%.
Workflow: what inputs become what output?
Order aerial roof measurements (delivered in 2-24 hours), send instant estimates and proposals/contracts with e-signature, collect card or ACH payment and invoice, order materials, and manage jobs in a CRM.
Economics: what it saves and how it charges
SaaS subscription plus pay-per-report measurement fees ($12-$19 per report on Starter, $13 on paid plans) and paid add-ons; case study claims $13 reports and about 250 sales hours saved for one customer.
Distribution: how it reaches customers
Self-serve free signup ("Start for free") plus sales-assisted "Talk to sales" and demo; content, podcast, Roofr Academy and affiliate program.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2017 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.