What it sells
Rose Rocket is ERP software for trucking companies.
Business model breakdown
Buyer: who owns the budget?
UnverifiedOperations/transportation leaders at trucking carriers and brokers (analyst inference; site pitches "ops team builds the exact flow they need").
Trigger: what makes them buy now?
Generic cloud TMS forces process change and takes 6+ months to go live, while a custom ERP build costs $150K-$500K and 12-24 months.
Workflow: what inputs become what output?
Order management, load tendering, dispatch, track and trace, document generation, accessorials, freight audit and pay, invoicing and driver mobile app, with no-code workflow builder; AI agents TED (emails to orders), Rosie (order assistant), Rocky (onboarding).
Economics: what it saves and how it charges
Platform subscription with white-glove implementation; guaranteed 90-day go-live, unlimited users and unlimited AI agents with no per-use fees.
Distribution: how it reaches customers
Sales-led ("Talk to Sales", consultation and live demo), with integrations marketplace (Samsara, DAT, Truckstop, QuickBooks etc.).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2016 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.