What it sells
Your 24/7 AI Recruiter
Business model breakdown
Buyer: who owns the budget?
UnverifiedHiring managers/HR at trades and equipment employers (named: EquipmentShare, 100+ hires).
Trigger: what makes them buy now?
Hard to hire skilled trades (diesel, welders, CDL drivers); wants a first hire in under two weeks instead of paying for clicks.
Workflow: what inputs become what output?
Employer sends role and jobsite; Serra writes and posts the job, surfaces matched tradespeople, employer approves who to contact, then interviews land on the calendar (can sync to Greenhouse).
Economics: what it saves and how it charges
Flat monthly subscription instead of placement fees or per-hire/per-seat; starting at $10k/month for a set of roles with unlimited hires from them. Claims <48hr to first interview, 200+ hires, 130K+ tradespeople.
Distribution: how it reaches customers
UnverifiedSelf-serve start-hiring flow plus founder-led onboarding; customer-proof led.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2023 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.