What it sells
We sell health insurance to small businesses 100% online.
Business model breakdown
Buyer: who owns the budget?
UnverifiedSmall business owners and HR/office managers buying group health insurance for teams of 1-49+ employees.
Trigger: what makes them buy now?
UnverifiedAnnual renewal or first time offering health benefits to attract and retain staff; broker delays and complexity.
Workflow: what inputs become what output?
Enter zip code, email and headcount for an instant quote, compare plans side by side from all major carriers, enroll online, then manage benefits and 1-click renewals in a dashboard.
Economics: what it saves and how it charges
Free to the business; revenue is presumably carrier commissions. Claims customers save up to $500 per employee per year and $50m+ total savings.
Distribution: how it reaches customers
Online self-serve quote funnel plus a partners program (brokers/partners page in nav).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2013 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.