What it sells
Noom for Southeast Asia
Business model breakdown
Buyer: who owns the budget?
Individual consumers in Indonesia with obesity or metabolic conditions.
Trigger: what makes them buy now?
Stuck weight, metabolic conditions (PCOS, diabetes, hypertension, cholesterol, GERD, gout) and not knowing where to start.
Workflow: what inputs become what output?
Free consultation, licensed doctor consult and prescription, medication delivered to the door, ongoing Health Assistant follow-up.
Economics: what it saves and how it charges
Sells prescribed treatments and supplements per order; claims 50,000+ patients and 100,000+ orders shipped.
Distribution: how it reaches customers
Direct-to-consumer online, WhatsApp/phone consult, delivery across 30+ Indonesian cities.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.