What it sells
One clinic for every sleep issue
Business model breakdown
Buyer: who owns the budget?
Individual patients paying out of pocket (HSA/FSA eligible) or via insurance; employers, brokers and insurers for group programs.
Trigger: what makes them buy now?
Wanting to stop relying on Ambien/melatonin or wait-listed sleep clinics; site says no referrals, labs or waitlists.
Workflow: what inputs become what output?
Online assessment, personalized CBT-I program with sleep coaching and sleep scheduling, plus clinician visits, sleep medication, home sleep test, CPAP/oral appliance and GLP-1 care for sleep apnea.
Economics: what it saves and how it charges
Cash-pay subscription plus insurance billing across a hundred-plus plans in many states; claims 85 more minutes of sleep per night and 71% reduction in sleep-aid use.
Distribution: how it reaches customers
Direct-to-consumer web funnel (quizzes, calculators, reviews), affiliates, provider referrals, and employer/broker/insurer partnerships.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2017 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.