What it sells
Financial wellness for the middle class
Business model breakdown
Buyer: who owns the budget?
Employers/HR benefits, retirement plan advisors, brokers, banks.
Trigger: what makes them buy now?
Wanting to raise plan contributions, improve compensation package or differentiate offering.
Workflow: what inputs become what output?
Live and on-demand classes on 130+ topics (SmartPath Learn) and one-on-one coaching with licensed fiduciary professionals (SmartPath Coach), with reporting.
Economics: what it saves and how it charges
B2B licenses; claims 99% client retention and 1,000,000+ users supported.
Distribution: how it reaches customers
B2B2C via advisors, brokers and employers; Talk to Sales, demo, pilots for 5,000+ participants.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2016 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.