What it sells
D2C Skincare for Eczema
Business model breakdown
Buyer: who owns the budget?
Parents and adults with eczema buying directly online.
Trigger: what makes them buy now?
Eczema flare-ups, itch and steroid-free treatment preference.
Workflow: what inputs become what output?
Customer buys pH-balancing creams (baby, active flare-up, long-term relief or kit) and applies them, expecting relief in 4 weeks.
Economics: what it saves and how it charges
D2C Shopify store with subscriptions and sitewide promos; pH/LOCK patented technology, 4-week trial with 30 participants.
Distribution: how it reaches customers
Online store with subscription option, reviews (98 to 205 per product) and dermatologist endorsements.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2022 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.