卖什么
D2C Skincare for Eczema
商业模式拆解
买家：谁掌握预算？
Parents and adults with eczema buying directly online.
触发点：什么让他们现在购买？
Eczema flare-ups, itch and steroid-free treatment preference.
工作流：什么输入变成什么输出？
Customer buys pH-balancing creams (baby, active flare-up, long-term relief or kit) and applies them, expecting relief in 4 weeks.
经济账：省了什么，怎么收费？
D2C Shopify store with subscriptions and sitewide promos; pH/LOCK patented technology, 4-week trial with 30 participants.
渠道：怎么接触到客户？
Online store with subscription option, reviews (98 to 205 per product) and dermatologist endorsements.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2022 冬季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.