What it sells
We're creating the loudest battery-driven speaker on the market
Business model breakdown
Buyer: who owns the budget?
Consumers (DJs, party and beach users) and B2B buyers via a separate B2B shop.
Trigger: what makes them buy now?
Need for a very loud, portable, rugged battery speaker for parties, events and outdoors.
Workflow: what inputs become what output?
Customer buys a speaker (Rider, Mix, Soundboks 4), pairs with additional speakers and Lightboks lights through the app.
Economics: what it saves and how it charges
Hardware sales with accessories (extra battery, lights), refurbished and outlet items; 2+1 year warranty and 45-day returns.
Distribution: how it reaches customers
DTC Shopify stores per region (US, Canada, UK, EU) plus store finder and a B2B portal (b2b-eu.soundboks.com).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2016 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.