What it sells
Subscription infrastructure & paywall experimentation for mobile apps
Business model breakdown
Buyer: who owns the budget?
UnverifiedMobile app founders, growth/product leads and engineers at app companies from indie developers to enterprise (plans scale Indie, Startup, Scale, Enterprise).
Trigger: what makes them buy now?
UnverifiedWanting to raise subscription conversion and revenue by testing paywalls without shipping new app releases, and to keep more iOS revenue via web checkout.
Workflow: what inputs become what output?
Integrate the SDK, define placements, design paywalls in a no-code editor or from templates, target audiences, A/B test, then track conversion, revenue and subscription analytics; entitlements and purchase APIs handled by Superwall.
Economics: what it saves and how it charges
Subscription infrastructure (entitlements, purchase APIs, webhooks, SQL data access) is free; the paywall product is billed at 1% of paywall-attributed revenue plus a monthly plan fee. Site claims $1.5B+ ARR tracked and 10,000+ apps.
Distribution: how it reaches customers
Self-serve signup with free Indie tier, plus Get Demo / enterprise sales; SDKs for iOS, Android, Flutter, React Native, Unity; docs, templates and case studies.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.