What it sells
Record your family stories and print them in beautiful keepsake books.
Business model breakdown
Buyer: who owns the budget?
Adult children and family members buying a gift for a parent or grandparent, or individuals for themselves.
Trigger: what makes them buy now?
UnverifiedGift occasions (holidays, birthdays) and wanting to preserve a relative's life stories.
Workflow: what inputs become what output?
Weekly emailed questions; person replies by email, records voice by phone or writes online; stories and photos are compiled into a printed hardcover keepsake book.
Economics: what it saves and how it charges
Sells the book/subscription purchase starting at $69; physical printing margin; claims 1 million books printed since 2013.
Distribution: how it reaches customers
Direct to consumer web, gift guides, seasonal marketing, A/B tested landing pages.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2011 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.