卖什么
Record your family stories and print them in beautiful keepsake books.
商业模式拆解
买家：谁掌握预算？
Adult children and family members buying a gift for a parent or grandparent, or individuals for themselves.
触发点：什么让他们现在购买？
未核实Gift occasions (holidays, birthdays) and wanting to preserve a relative's life stories.
工作流：什么输入变成什么输出？
Weekly emailed questions; person replies by email, records voice by phone or writes online; stories and photos are compiled into a printed hardcover keepsake book.
经济账：省了什么，怎么收费？
Sells the book/subscription purchase starting at $69; physical printing margin; claims 1 million books printed since 2013.
渠道：怎么接触到客户？
Direct to consumer web, gift guides, seasonal marketing, A/B tested landing pages.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2011 冬季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.