What it sells
Online Coding School for Kids 8-16
Business model breakdown
Buyer: who owns the budget?
UnverifiedParents of children aged 8-16 (mostly expat/international-school families in Singapore).
Trigger: what makes them buy now?
UnverifiedParent wants a child to learn coding or get math help (stronger confidence, school-curriculum alignment); free trial class and holiday bootcamps lower the entry barrier.
Workflow: what inputs become what output?
Parent books a free trial class; child is matched to a teacher for live 1-on-1 online classes on a custom syllabus (projects like games and apps, or school-aligned math), with progress report cards.
Economics: what it saves and how it charges
UnverifiedPer-class/package tuition for 1-on-1 live teaching; founded by Pulkit Agarwal, YC-backed.
Distribution: how it reaches customers
Inbound marketing: free trial class booking, WhatsApp, press (Forbes, TechCrunch), airline loyalty partnership (KrisFlyer) and testimonials from international schools.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.