What it sells
Super is the first and leading Indonesian social commerce platform
Business model breakdown
Buyer: who owns the budget?
Owners of small neighborhood shops (warung/toko) buying stock, in East Java.
Trigger: what makes them buy now?
Shop owners had to travel far to wholesalers; app saves transport cost and time and avoids stockouts.
Workflow: what inputs become what output?
Small shop owners ("Super Agen") order wholesale stock in the app, pay on delivery, and get free delivery; sellers register by form with KTP and product list.
Economics: what it saves and how it charges
UnverifiedMarketplace margin on wholesale goods with promos, cashback and loyalty points funded by VC (site cites Series C of $70M); exact take rate not shown.
Distribution: how it reaches customers
Android app on Google Play; seller recruitment via online registration form; referral code gives Rp25,000 balance.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2018 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.