What it sells
Open source alternative to Auth0 / AWS Cognito / Firebase Auth
Business model breakdown
Buyer: who owns the budget?
UnverifiedDevelopers and engineering leads at startups and enterprises needing auth.
Trigger: what makes them buy now?
Auth vendor MAU price surprises and lock-in; wanting control and lower cost.
Workflow: what inputs become what output?
Developers add SDK recipes (email-password, social, passwordless, SSO, sessions) with prebuilt UI to their frontend and backend, hosted on their own domain, in about 5 minutes.
Economics: what it saves and how it charges
Open-core: managed cloud billed per MAU plus feature add-ons.
Distribution: how it reaches customers
Open-source self-serve (npx installer, 25+ frameworks) funneling to managed cloud; contact sales for enterprise.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2020 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.