What it sells
Apple Care-like warranty program for every retailer
Business model breakdown
Buyer: who owns the budget?
Ecommerce and retail merchants (e.g. electronics, appliances, e-bikes, outdoor) seeking warranty attach revenue.
Trigger: what makes them buy now?
Wanting extra margin from warranty attach and fewer returns; case study cites Sennheiser attach rate above 29% and 26% fewer returns.
Workflow: what inputs become what output?
Merchant integrates via e-commerce/POS platforms in about 10 minutes; warranty offered at checkout; SureBright handles claims, and invoices the merchant at end of the 30-day period for its share.
Economics: what it saves and how it charges
Revenue share on warranty plans sold; merchant takes no cost or risk.
Distribution: how it reaches customers
Platform integrations (Shopify-type/POS), demo calls and case studies; 500+ brands.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2024 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.