What it sells
Employee benefit for reproductive and hormone health
Business model breakdown
Buyer: who owns the budget?
UnverifiedEmployer HR / benefits teams buying an employee wellbeing benefit.
Trigger: what makes them buy now?
Retention pressure: site cites 60% of employees having left or considered leaving over inadequate family benefits, and fertility challenges affecting 1 in 6 couples.
Workflow: what inputs become what output?
Employees get one-to-one virtual consultations with clinicians, at-home diagnostic tests, symptom tracking, on-demand resources and personalised care plans across fertility, PCOS, endometriosis, menopause, men's health, parent support and cancer.
Distribution: how it reaches customers
Demo-led B2B sales to employers ("Book a demo").
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2022 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.