What it sells
API for developers and AIs to access health data
Business model breakdown
Buyer: who owns the budget?
UnverifiedCTO or head of product/engineering at digital health, fitness, wellness and insurance companies.
Trigger: what makes them buy now?
Need to ship wearable and lab-data features without building and maintaining one-off integrations with Apple Health, Fitbit, Garmin, Oura etc.
Workflow: what inputs become what output?
User links a device via an embeddable widget; Terra handles OAuth and token refresh, normalizes and deduplicates data, and delivers it to the customer app by webhook or streaming; optional health scores, rewards and lab testing.
Economics: what it saves and how it charges
Credit-based subscription: Quick Start from $499/month with 100,000 credits; Enterprise custom with SLAs, BAA and dedicated support. Value claim: avoids per-provider integration engineering.
Distribution: how it reaches customers
Self-serve signup with dashboard and docs plus enterprise sales ("Contact Sales"); partner and startup accelerator programs.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.