What it sells
E-commerce 2.0
Business model breakdown
Buyer: who owns the budget?
UnverifiedHome furnishing consumers buying direct online.
Trigger: what makes them buy now?
Wanting factory-made furniture at lower prices with clear lead times.
Workflow: what inputs become what output?
Customer picks size/finish/fabric, orders online, sees lead time, production, shipping and tracking; factory ships direct.
Economics: what it saves and how it charges
Direct-from-factory furniture margin plus paid membership: $119/year, 15% off, $120 yearly credits, free shipping.
Distribution: how it reaches customers
Shopify DTC e-commerce, email/drops/flash sales, social (Instagram, TikTok); membership currently at capacity.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2017 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.