卖什么
E-commerce 2.0
商业模式拆解
买家：谁掌握预算？
未核实Home furnishing consumers buying direct online.
触发点：什么让他们现在购买？
Wanting factory-made furniture at lower prices with clear lead times.
工作流：什么输入变成什么输出？
Customer picks size/finish/fabric, orders online, sees lead time, production, shipping and tracking; factory ships direct.
经济账：省了什么，怎么收费？
Direct-from-factory furniture margin plus paid membership: $119/year, 15% off, $120 yearly credits, free shipping.
渠道：怎么接触到客户？
Shopify DTC e-commerce, email/drops/flash sales, social (Instagram, TikTok); membership currently at capacity.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2017 冬季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.