What it sells
Sustainable period care.
Business model breakdown
Buyer: who owns the budget?
UnverifiedPeople who menstruate buying personal care online.
Trigger: what makes them buy now?
Dissatisfaction with tampons/pads comfort, leaks and waste; wanting sustainable options.
Workflow: what inputs become what output?
Buys menstrual disc/cup, reusable disc, wellness gummies, wipes; one-time or subscription orders; takes quiz to choose product.
Economics: what it saves and how it charges
DTC product sales with bundles and subscriptions; disposable and reusable discs, cup, supplements.
Distribution: how it reaches customers
Shopify DTC site with subscriptions, quiz and content marketing; products made in USA and Canada.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2016 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.