What it sells
Design and build any kind of website. On your iPhone or iPad.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual creators, artists and small-shop owners who pay for a site plan themselves.
Trigger: what makes them buy now?
UnverifiedWanting a portfolio, link-in-bio or online store they can build and edit from a phone or tablet without code.
Workflow: what inputs become what output?
Drag and drop blocks on a grid in the iOS/iPad app or web app (or start from a template or AI-generated elements), publish the site, add a sell block for physical or digital goods, track traffic and mailing list.
Economics: what it saves and how it charges
Freemium subscriptions plus commerce fees: Universe takes 5% on Base, 2% on Pro and 0% on Complete plan sales, with faster payouts on higher tiers.
Distribution: how it reaches customers
Self-serve through the Apple App Store and a web app; free plan to start; Apple Design Award and review volume as marketing.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2018 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.