What it sells
WorkFlowy is a better way to manage information. It provides a simple…
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual knowledge workers, students and academics sign up and pay themselves; a separate Teams plan exists for group use.
Trigger: what makes them buy now?
UnverifiedFrustration with heavy note tools (folders, docs) and wanting a single fast outliner; hitting the 100-nodes-per-month free limit prompts upgrade.
Workflow: what inputs become what output?
Capture notes, to-dos and plans as one nested bullet list synced across web, desktop and mobile, replacing separate note, folder, todo and doc apps; boards, tables, tags and mirrors layer on top.
Economics: what it saves and how it charges
Freemium subscription: free Basic limited to 100 nodes per month, Pro unlimited; free Pro for life for faculty and students as an acquisition channel.
Distribution: how it reaches customers
Self-serve signup (email or Google) with 7-day Pro trial, apps on all platforms, templates/guides/community, education program and affiliates.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2010 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.