What it sells
Analytics to improve how teams work and collaborate
Business model breakdown
Buyer: who owns the budget?
IT, People/HR analytics and business leaders (home page speaks to IT, People teams and leadership; AI renewal decisions go to the CFO).
Trigger: what makes them buy now?
AI tool renewals (Copilot, Claude, ChatGPT) costing six or seven figures with no proof of ROI or view of total spend.
Workflow: what inputs become what output?
Connect 25+ work tools, anonymize and aggregate the log data via a pseudonymization proxy, generate 400+ metrics, and stream to a data warehouse or dashboards to track AI adoption, spend and ROI.
Economics: what it saves and how it charges
UnverifiedSaaS analytics subscription; value claim is proving AI ROI and spotting shelfware before renewal.
Distribution: how it reaches customers
Demo-led sales ("Book a Demo") plus a sign-up path, free tools (ONA tool, meeting cost and AI ROI calculators) and integrations.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2018 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.