What it sells
We're making ecommerce simple connecting brands with sales channels
Business model breakdown
Buyer: who owns the budget?
UnverifiedEcommerce / marketplace operations leaders at brands and multichannel sellers on Amazon, Walmart, Target Plus.
Trigger: what makes them buy now?
Marketplace launches fail on poor visibility, channel errors and manual listing work.
Workflow: what inputs become what output?
One central catalog, SMART Types structure data without mapping, publish listings to each marketplace, route orders, sync inventory, manage pricing and analytics.
Economics: what it saves and how it charges
Claims 99% publish rate, 3x faster launches, 100+ hours saved monthly, +24% profitability per SKU; manages $2B+ GMV.
Distribution: how it reaches customers
Demo-led (Book a demo) with annual contracts.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2012 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.