What it sells
HR management software.
Business model breakdown
Buyer: who owns the budget?
UnverifiedHR and payroll leaders at MENA companies.
Trigger: what makes them buy now?
Local labor-law and payroll compliance (Mudad, Muqeem, WPS, GOSI, MOHRE, Emiratisation/Nitaqat).
Workflow: what inputs become what output?
Run multi-country payroll, attendance and geolocation time tracking, onboarding/offboarding, HR letters and approvals, end-of-service calculations.
Economics: what it saves and how it charges
Subscription HR software quoted per organisation (Request Demo / Get Price Quote). Customer stories claim Global Schools Group cut payroll prep from 4 days to half a day (about 600 staff) and Axis cut HR admin time by about 50%; says 2,500+ organisations.
Distribution: how it reaches customers
Demo-led sales plus partner and referral programs and an integration marketplace (SAP, NetSuite, Odoo, QuickBooks).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-03 | — | $6M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.