卖什么
员工福利支付平台
商业模式拆解
买家：谁掌握预算？
未核实Government welfare departments and corporate CSR/ESG teams.
触发点：什么让他们现在购买？
Children hold meal cards but still eat alone or in convenience stores (41.7% of meal-card use); agencies have budget but struggle to change the field; companies want CSR with traceable impact.
工作流：什么输入变成什么输出？
Budget is delivered directly to eligible children via card/mobile payment at local merchants, with real-time transparent reports.
经济账：省了什么，怎么收费？
Sells welfare-tech to governments, CSR/ESG campaign management to companies and donation operations to NGOs; combines meal-card 10,000 KRW plus CSR coupon 2,000 plus donor coupon 500 plus store discount 500 for a 13,000 KRW meal.
渠道：怎么接触到客户？
Direct B2G/B2B partnership sales (proposal request, partnership inquiry) plus Naviyam app on App Store and Google Play; claims 50+ partners and 60,000+ merchants.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2026-05-22 | Pre-Series A Bridge | — | MYSC | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.