What it sells
Employee welfare payment platform
Business model breakdown
Buyer: who owns the budget?
UnverifiedGovernment welfare departments and corporate CSR/ESG teams.
Trigger: what makes them buy now?
Children hold meal cards but still eat alone or in convenience stores (41.7% of meal-card use); agencies have budget but struggle to change the field; companies want CSR with traceable impact.
Workflow: what inputs become what output?
Budget is delivered directly to eligible children via card/mobile payment at local merchants, with real-time transparent reports.
Economics: what it saves and how it charges
Sells welfare-tech to governments, CSR/ESG campaign management to companies and donation operations to NGOs; combines meal-card 10,000 KRW plus CSR coupon 2,000 plus donor coupon 500 plus store discount 500 for a 13,000 KRW meal.
Distribution: how it reaches customers
Direct B2G/B2B partnership sales (proposal request, partnership inquiry) plus Naviyam app on App Store and Google Play; claims 50+ partners and 60,000+ merchants.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-05-22 | Pre-Series A Bridge | — | MYSC | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.