卖什么
Software that helps employees pick their employee benefits.
商业模式拆解
买家：谁掌握预算？
Benefits brokers/account managers (seat plans) and HR teams at employers.
触发点：什么让他们现在购买？
Open enrollment: employees do not read PDFs, HR is flooded with repeat questions, brokers want modern client deliverables.
工作流：什么输入变成什么输出？
Auto-import plan data, build branded interactive guides from templates, distribute by link, email, text, Slack, Teams or QR with no login, built-in decision support and AI assistant, then track views and clicks.
经济账：省了什么，怎么收费？
Monthly SaaS seats for brokers plus optional services; claims 87% feel more confident choosing, 60% fewer HR questions in OE, 16+ hours saved per group for brokers.
渠道：怎么接触到客户？
Demo-led, broker channel (brokers deliver to clients), marketplace and white-glove build services.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2021 夏季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.