What it sells
Software that helps employees pick their employee benefits.
Business model breakdown
Buyer: who owns the budget?
Benefits brokers/account managers (seat plans) and HR teams at employers.
Trigger: what makes them buy now?
Open enrollment: employees do not read PDFs, HR is flooded with repeat questions, brokers want modern client deliverables.
Workflow: what inputs become what output?
Auto-import plan data, build branded interactive guides from templates, distribute by link, email, text, Slack, Teams or QR with no login, built-in decision support and AI assistant, then track views and clicks.
Economics: what it saves and how it charges
Monthly SaaS seats for brokers plus optional services; claims 87% feel more confident choosing, 60% fewer HR questions in OE, 16+ hours saved per group for brokers.
Distribution: how it reaches customers
Demo-led, broker channel (brokers deliver to clients), marketplace and white-glove build services.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.