卖什么
Tax Automation Infrastructure
商业模式拆解
买家：谁掌握预算？
Mexican freelancers, gig/platform workers (Uber, DiDi, Rappi, Airbnb, Mercado Libre), RESICO taxpayers, professionals and small businesses pay monthly; B2B arm sells bulk CFDI invoicing to companies.
触发点：什么让他们现在购买？
Monthly SAT filing obligations, overdue returns, or wanting to avoid errors; promos for catching up overdue periods.
工作流：什么输入变成什么输出？
Connect platform or invoices, heru calculates ISR/IVA, issues CFDI invoices, files the monthly return with SAT after user approval, flags overdue filings, with accountant advice when needed.
经济账：省了什么，怎么收费？
Monthly subscription plans by taxpayer profile that bundle invoices and filings, plus add-ons like catch-up filings (50% discount promo) and a B2B invoicing product; claims 50,000+ taxpayers.
渠道：怎么接触到客户？
Self-serve web/mobile sign-up with free calculators, SEO content, partnerships ("alianzas") and a 30-day free first month.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2019 夏季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.